17/25: Winter Olympics Supporter / by Simon Mooney

17/25. Ogilvy New York sent us to Japan to shoot a campaign for IBM, technology partner of the Winter Olympics. The brief was to capture real life around the stadiums and illustrate ideas like security, performance and, in this case, support. We had a local producer to chase after our unwitting subjects with model releases and one surprise was how offended people were when he tried to pay them a fee. (For 25 Years of Mooneyphoto)