24/25: Euston Mexican Wave / by Simon Mooney

24/25. "One more thing - can you also shoot a Mexican Wave to run round the nine digital screens at Euston Station?". McDonald's Olympics campaign for Leo Burnett was complicated enough with just the one day to shoot a dozen posters and super slow motion films. It was a real team effort with a crew of more than 50 managing a 500-strong crowd and 20 actors. I had an idea how this element might work but my partners Keely Edge and Julian Hodsgon made it happen while I was outside shooting some fans in the rain. (For 25 Years of Mooneyphoto)