15/25: Press Pack / by Simon Mooney

15/25. For years I thought this was one of my best advertising pictures, then I realised that was my hand on the left so I couldn't possibly have taken it. The brief came from Ogilvy in New York to promote AIG's management liability coverage. The layout showed men in suits inside a lift and our job was to make them look hunted and under pressure. I decided that my business partner Julian and producer Dirk should also have cameras and we'd operate as a press pack, pouncing on the actors as the lift doors opened and getting in their faces as they tried to leave the building. What I love about this frame (and it's the only one we presented to the agency) is how Dirk's flash has lit Julian's picture. (For 25 Years of Mooneyphoto)