17/25: Winter Olympics Supporter by Simon Mooney

17/25. Ogilvy New York sent us to Japan to shoot a campaign for IBM, technology partner of the Winter Olympics. The brief was to capture real life around the stadiums and illustrate ideas like security, performance and, in this case, support. We had a local producer to chase after our unwitting subjects with model releases and one surprise was how offended people were when he tried to pay them a fee. (For 25 Years of Mooneyphoto)

16/25: Coffin Surfers by Simon Mooney

16/25. This was intended to be a composite with a 1970s style stock shot background and the ‘surfboards’ supplied by us. I thought that would be asking a lot of the retoucher so suggested we do it for real instead. The agency Kemosabe agreed and gave us 48 hours and a small budget to come up with the picture. I bought the coffin lids from a family firm in Dewsbury, found a surfer couple in Manchester and gambled that Ainsdale Beach near Southport would work as the location (I took no chances with the tide though and had a local lifeboat crew on standby). It’s my favourite photograph from the successful Beyond campaign and, of course, the one with the least time and money spent on it. It’s always nice when the agency and client trust you to get something done. (For 25 Years of Mooneyphoto)

15/25: Press Pack by Simon Mooney

15/25. For years I thought this was one of my best advertising pictures, then I realised that was my hand on the left so I couldn't possibly have taken it. The brief came from Ogilvy in New York to promote AIG's management liability coverage. The layout showed men in suits inside a lift and our job was to make them look hunted and under pressure. I decided that my business partner Julian and producer Dirk should also have cameras and we'd operate as a press pack, pouncing on the actors as the lift doors opened and getting in their faces as they tried to leave the building. What I love about this frame (and it's the only one we presented to the agency) is how Dirk's flash has lit Julian's picture. (For 25 Years of Mooneyphoto)

13/25: Dublin Riot by Simon Mooney

13/25. The landlady put the newspaper down and called the police to say the football hooligans in the photograph were upstairs in her guesthouse. They ended up staying in Dublin quite a bit longer than planned. The night before, my first England game - a friendly against the Republic of Ireland - was abandoned after 27 minutes when the Irish scored and English fans rioted. Up to that point, I’d got almost nothing from the game but did better with the fighting on the pitch. This one got nine out of ten UK front pages. (For 25 Years of Mooneyphoto)

12/25: Building Wembley Stadium by Simon Mooney

12/25. Wembley Stadium took the best part of five years and a billion pounds to build. For most of that time, I spent the last Friday of each month documenting progress for the FA. This early picture shows both the scale of the site and one small contribution to its development. I wonder if the men are stood on the pitch? (For 25 Years of Mooneyphoto)

11/25: The Pitbull by Simon Mooney

11/25. I felt I could blend into the background in a football dressing room and work unnoticed but this shows I didn't always get it right. Still, I like this as a picture and it reveals something of Edgar 'The Pitbull' Davids' character as he prepared to help Spurs beat Everton 2-0 at White Hart Lane in October 2005. (For 25 Years of Mooneyphoto)

10/25: Police Chase by Simon Mooney

10/25. The police cars were chasing a shouting woman as they turned the corner but then suddenly, from the same direction, the pace exploded as a young man in an Arsenal top sprinted towards me like he was through on goal at The Emirates. He pulled up when he realised he couldn’t win and his shoulders slumped before the fastest officer smashed into him. As witnessed last week outside Homerton Station in Hackney, east London. (For 25 Years of Mooneyphoto)

9/25: General Woodwork Supplies by Simon Mooney

9/25. The note on the door said that, after 67 years of trading, General Woodwork Supplies was closing down. I called in and asked if I could document its final days but the elderly brothers behind the counter shook their heads. I bought a ladder and tried again. (For 25 Years of Mooneyphoto)

8/25: Beckham on the Beach by Simon Mooney

8/25. I flew to Brazil to photograph David Beckham at the launch of his new football academy but, the night before, he drove out to see the location so I went along with my cameras and a borrowed football. The light had just about gone by the time we arrived but we managed a ten minute kickabout. I reluctantly used flash, so he wasn't completely in shadow, but this got hit by a stray shot early on and broke. The next day at the launch, I showed the best frames from the beach to David and his team and they agreed to release a few along with the official photographs. They got quite a bit of press coverage which apparently didn't go down well with Fabio Capello, the new England manager. He left Beckham out of his first squad, announced a couple of days later, and apparently stranded him on 99 caps... (For 25 Years of Mooneyphoto)

7/25: New York Weather Check by Simon Mooney

7/25. It was the perfect brief for a street photographer: A travel insurer wanted a set of pictures that avoided people but illustrated words like ‘security’, ‘together’ and ‘home’. I spotted this New Yorker checking the weather on my way from Dakar to São Paulo. (For 25 Years of Mooneyphoto)

6/25: Defoe Celebration by Simon Mooney

6/25. I loved working for Spurs at White Hart Lane and, within reason, pretty much had the run of the place (just like Jermain Defoe). Most football snappers would be disappointed when a player turns away to celebrate but I had quite an open brief so was happy to focus on the fans. I also like to have a different perspective so was in one of the elevated TV positions with an 800mm telephoto which is probably twice as long as the standard football lens. The club published the photograph widely and I’ve always wondered how many of the fans spotted themselves - there’s about a hundred of them in there and it’s interesting to see the range of expressions. This kind of real-world experience has been invaluable in setting up the advertising productions we’ve done with fans for clients like McDonald’s, Sony, Coca-Cola and EE. (For 25 Years of Mooneyphoto)

5/25: World Cup Warm-up by Simon Mooney

5/25. With England’s participation in this summer’s Russian World Cup making the news, I’m reminded of the Finals in Germany 12 years ago when I was working behind the scenes with the senior men’s team. This picture, taken just before the game against Trinidad and Tobago in Nürnberg, is one of my favourites but makes me wince slightly when I think of the circumstances. The dressing room is a busy place but I was drawn to the showers by the sound of metal studs on tiles and a football hammering against the wall. I wasn’t surprised to find Wayne Rooney in there as he was often first to be changed and almost always had a ball so I said I’d trust him not to hit me and sat on the floor in the firing line. He had one more shot while I was there and it grazed the top of my head which no doubt explains the mischievous look on his face. (For 25 Years of Mooneyphoto)

4/25: Sisters by Simon Mooney

4/25. Somebody once asked if I get permission from the people I photograph on the street (or the bus) and I have to say I don't. It would be interfering, risk changing the dynamic and they might say no. It's important to be considerate and polite of course and I don't think that's a contradiction. Anyway, I reckon these four ladies travel around London on the 476 just waiting for someone to take their picture. Surely they must be sisters? If only I'd asked them. (For 25 Years of Mooneyphoto)

3/25: Network Q Kiss by Simon Mooney

02041901BK26Rescan2000px.jpg

“If anything gets overheated, it won’t be the car” ran the headline on this Vauxhall Network Q shot for Cogent and it’s always been a favourite. The kissing couple were a real item discovered by Keely, our producer, in a corner of Leeds’ Hi-Fi Club one Saturday night while the romantic pastel lighting and twinkling stars came courtesy of Harvey Nichols’ window display. If I had to explain the rearview mirror casting the shadow across his eyes, I’d say it was inspired by the masked ball in Romeo and Juliet… (For 25 Years of Mooneyphoto)

2/25: Umbro Coat by Simon Mooney

UmbroCoatHR.jpg

This is one of four ads we shot as tests over a couple of days in the late 1990s. Dave Godfree and Nick Hastings, the creative team from DMB&B, needed something fast to present at a sales conference so faxed over the layouts and left us to it. There wasn't much of a budget so my nephew Luke and two of his mates met us at Leeds Road Playing Fields in Huddersfield one night after school. They asked what I wanted them to do so I said “set up some goals with your coats and start taking shots”. 20 rolls of film later, we called it a day and they went home for their teas. This is the very first of the 720 pictures I took and I remember it clearly because after the ball hit the post, it continued with some velocity and hit me where it hurts. The pictures went down so well that a budget was found and we were invited to do them ‘properly’. I didn't think we’d capture such special moments again and luckily the agency agreed, paying us the money as a usage fee for the tests instead. The campaign went on to win a Gold at the Cannes Lions, a Silver at the Campaign Press Awards and a D&AD Pencil. (For 25 Years of Mooneyphoto)

1/25: Menen Gate by Simon Mooney

95010695G17PrintCopy2000px.jpg

It’s 25 years since I started out as a photographer and I’ve been thinking about the pictures that have been important to me. I took this one, of the Menin Gate in Ypres, Belgium, while I was on tour playing guitar with a band in the early 1990s. After the soundcheck, I went out for a walk with my new Nikon, turned a corner and was stopped in my tracks by the the Memorial to the Missing with its 54,000 names from World War One. I lost all sense of time as I tried to cover every angle but eventually wandered back to the venue. As I got closer and heard faint but familiar music, I thought it odd they were playing one of our records. Then I realised it was live, the band were on stage and I was late so the roadie was playing guitar. He was much better than me anyway and this frame really got me thinking I might be better at composing photographs.

50 Photographs of Hackney by Simon Mooney

We've had an office in the north London part of Hackney for five years now and I spend a lot of time walking its streets. I almost always carry a camera and have taken thousands of pictures of the people and places I see. The built environment has always fascinated me and I'm fortunate that others in the borough have organised themselves to promote conservation and encourage the study of its history.

One such group is The Hackney Society which celebrates its 50th Anniversary this year and is publishing a book - Hackney: Portrait of a Community 1996-2017 - to mark the occasion. They kindly asked me to put together an exhibition of photographs that could help promote it so I decided to choose these 50 of my personal favourites.

www.hackneysociety.org

Chingford Boys by Simon Mooney

05031401_0398.jpg

Back in February I got a call from The Sun newspaper: Did I have pictures of Tottenham Hotspur star Harry Kane with David Beckham from ten years ago?

I had no idea they’d met, but it seemed Harry was one of the kids from David’s old school in Chingford that attended his football academy launch in March 2005. We were official photographers for the project and covered the event so I had a trawl through the archive.

The Sun wanted a traditional ‘head-on’ shot of the two of them to camera and, funnily enough, Harry had been one of the two kids stood either side of the England captain in the team photo for the press pack. On the day i was trying to get different angles to everyone else so all my pictures of this were from the sides and even the back. I did spot Sun photographer Dickie Pelham in one of the latter so gave him a ring and suggested he might already have the shot, which he did.

Even though I didn’t have the picture the paper wanted, I did have quite a few frames that would have been exclusive given the free access I had on the day. Here’s a few of them:

The Hackney Half Marathon by Simon Mooney

The banner hung on a fence in the local park caught my eye: 'Hackney Festival of Fitness'.

I love taking pictures of people running around London, it appeals to both the sports and the street photographer in me. This event was sponsored by Virgin Sport - which I hadn't heard of before - and based on the Hackney Half marathon.

Flora asked me to shoot the London one a few years ago and trying to get around that route was a real problem. I learned from the experience and, for this one, maximised my shooting time by staying close to the start/finish line on Hackney Marshes.

On the day, I set off at 7am to walk the four miles to the location through the streets of north London, hoping to get pictures of runners on their way. After only ten minutes, I got two quick frames of a runner warming up through the railings of a Stoke Newington churchyard. It felt like a good start.

Once I arrived, hi-visibilty official photographers were everywhere so I wandered around and tried to take up positions that would give me a different perspective.

I mainly used a 600mm lens which allowed me to really pick out individuals from the field of thousands. The light was very special at times (which is half the job) and this, together with the atmosphere, made it a good day for pictures.