Thoughts on Harvester for Isobel
This is a great opportunity to build on the experience of Brewdog and Caffé Nero. I’ve had a few thoughts on how Harvester could work shooting on location and in a studio:
BREWDOG AND WARMTH
The Christmas element of brief made me think of the softly-lit festive feel of the Brewdog Overworks picture. The warmth of the the work we did in the Brewdog bar also feels right and how we worked with the people and staff on location at Brewdog was really productive.
CAFFE NERO AND THE LIGHT
Having two locations gave us real flexibility and variety on this and while we lit the drinks pictures to look summery, we used daylight and reflectors for the food. These would be good options for Harvester.
THE STUDIO AND TEAM
My business partner Julian also manages a space in Yorkshire. It’s huge and fully equipped with facilities and people used to working with food and building sets, as you can see below. We could recreate part of a Harvester and have complete control. There’s not much time for pre-production and London facilities could be a challenge at such short notice, though of course it is an option.
SHOOTING FOR REAL
I like the idea of shooting food in its natural environment but the option of lighting to guarantee a certain quality is important. A refurbished Harvester could make a great location if it had an area (or upstairs) we could close off. A real location offers a lot in terms of backgrounds and set-ups and we could bring in an event kitchen if necessary. I shot these daylight tests in a local cafe.
Shooting on location also gives us the chance to add real warmth by including people more naturally, to whatever degree works for the creative direction. This could be especially useful if we need a range of Christmas styling cues and moods.