Football Fans / by Simon Mooney

We've been busy with two World Cup advertising campaigns for the last few months and hope to shoot a third around the England v Peru game at Wembley in May. So far, we've had to create set-ups of football fans and get powerful, emotional and believable photographs of the kind of moments we expect to see in Brazil this summer. Our experience at real football games over the last 20 years has been a real asset in modifying the production design we developed in early 2012 for McDonald's Olympics campaign. We continue to rely heavily on our archive of tens of thousands of images from our time building The FA's Photo Library and working for sponsors and Premier League clubs as we plan the current job.

This is a selection from some of the recent searches I've done, for styling or props research (among other things). The first, of the Japanese lady with the postcard, is special because she just happened to be holding up one of our photographs when I spotted her.

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