My experience of real world sport and documentary photography and film-making is a big influence on the commercial work I do. Keeping it as real and energetic as possible sparks the kind of moments that make great images.

I often work alone but build a team for bigger productions. Five of us worked on EE Fans recently and we had over 50 people on the team for McDonald's Olympics.

We develop the treatment, cast and rehearse people, find the right location and design the production. We stage sports tournaments, style hundreds of fans and use music, video, comedy, dancers and industrial heaters to bring the layouts to life.

Work for clients like Audi, Umbro, Sony, Fiat and McDonald's has been recognised in the Association of Photographers, Campaign Press, D&AD and Cannes Lion awards. We founded the Football Association's official photo library with 250,000 pictures and have built and run archives for the England team, The David Beckham Academy, Everton and Tottenham Hotspur.

Please get in touch if you'd like to see more on a particular subject - call 07860 584322 or email


Thanks to Guntars Krasts for the behind the scenes pictures on this page.